Monday, July 24, 2017

Professional Photography: Why It Matters When Selling Your Home

One of the most important ways we market your property is with photos and video. With over 92% of people starting their searches online, photos and video are the first impressions they have of your home. Our goal is to capture the true character of your home and make it irresistible to pass up viewing in person. 

In photography, it is all about lighting and angles. We take the time to find the best angles and most desirable aspects and feature them in a way that potential buyers can envision themselves living there. Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. By offering professional in-house photography we add that something special to stand apart from other properties. 

When we shoot video, it's not just a simple walk-through of your property, we strive to capture the essence of the lifestyle associated with your home. We want potential buyers to place themselves there from the second they show interest in your property. This is especially useful for out-of-town buyers, allowing us to reach a greater market than just local buyers.

Check out these 5 simple facts regarding the use of professional real estate photos: 

  • Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description.
  • Homes with high-quality photos receive 47% higher asking price per square foot. 
  • 83% of buyers cited pictures as very important.  
  • You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo.
  • Homes with professionally photographed pictures can sell for up to $19,000 more.

It’s simple: The more eyes that stop on your featured listing photos and video equals more people who come to the property. The more buyers who like the home will bring more — and better — offers. 

Our team is here to create an individual brand for your property that sets it apart. Contact us to hear more about our marketing strategies!

Take a moment to check out our YouTube channel by Clicking Here and explore a playlist of just a few of the tours we've created for various properties. Or check out a few of the tours below! 

20 Seconds for Love at First Sight - The Wall Street Journal
10 listing photo mistakes to avoid when selling a home -
80% Of New Homes Are Found Over The Internet And 83% Of Buyers Cited Pictures As The Most Important -
Look Sharp: Professional Listing Photos Sell For More Money -

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