Friday, August 18, 2017

Just Sold | Emerald Towers West Unit 5001 | Okaloosa Island

2 Bed | 2 Bath | 1,125 Square Feet | Selling Price: $310,000

We're so excited to get our listing at Emerald Towers West sold for our fabulous clients! 

Located on beautiful Okaloosa Island, Emerald Towers West Condominium consists of only 44 units and sits on pristine dunes overlooking the Gulf of Mexico, offering both privacy and elegance. This 5th floor unit has spectacular unobstructed views of the beach. A fully-equipped kitchen with granite countertops has a breakfast bar that flows into the combined dining and living space. Wall-to-wall glass sliders exits to the large balcony that provides the perfect venue to enjoy the vibrancy of the beach. The beachside master suite features a private bath and private access to the balcony. On the other side, a second bedroom has its own hallway bath. With West Indies d├ęcor, this unit exudes a cool island feel

Emerald Towers West has 300 feet of Gulf frontage, a heated pool, and two barbecue grill areas. Besides being mere steps to the sugar-white sands for which the Emerald Coast is famous, Emerald Towers West is also conveniently located within a few minutes drive from shopping, dining and entertainment in Fort Walton Beach and nearby Destin. But guests need not go very far at all to find plenty of attractions and local favorites. Emerald Towers West is on Okaloosa Island, which is home to the eclectic restaurants and entertainment of the Boardwalk, Gulfarium, and latest hot spot: The Gulf. 

We marketed this property using various methods including email campaigns and posts to social media sites including Facebook, YouTube, Google+, and Pinterest. We also feature the properties on the following websites: 

Email flyer sent to our database of investors, as well as an agent version for maximum exposure.

Click here to view more units for sale at Emerald Towers West!

Wednesday, August 16, 2017

July Sales Market Highlights

July was quite the busy month. At the peak of the summer season this comes as no surprise. 

Our team had an active share in the July market. We assisted our wonderful buyers in the sales of the following properties:

107 Rainbow Drive 
Ariel Dunes II • Unit 702
110 Legion Park Loop (We were able to get this listing under contract in just 8 days!)
Pointe of View • Unit 901

In addition, we worked to get several more properties under contract. We'll have all the details in the August Market Report! 

We also worked closely with each of our sellers to get these properties on the market in July: 

Gulf Place Town Center East • Unit 220
Ariel Dunes • Unit 1105

The activity this year is exciting and we're hustling our way through summer. We love staying in touch to keep both our buyers and sellers prepared for the current summer market, as well as the upcoming fall market. This is a great time to perform some due diligence regarding purchasing property. We are getting a new influx of inventory daily and there are some great opportunities out there right now. The daily hot sheet has new listings hitting the market every day, so let us know if you would like to receive updates on the market! 

Check out the area sales highlights for the month of July:

The highest priced condo sold within the areas of Okaloosa IslandDestinSandestinMiramar Beach, and 30A was: 

Inn At Crystal Beach  • Unit 707



7 Bed | 5.5 Bath 

4,730 Square Feet 

The highest priced home sold within the areas of Okaloosa IslandDestinSandestinMiramar Beach, and 30A was: 

409 East Water Street 

Rosemary Beach


6 Bed | 5 Bath | 2 Half Bath

3,663 Square Feet

Thursday, August 10, 2017

Just Sold | Lot 22 Highway 393 | Santa Rosa Beach, FL

Lot Dimensions: 50 X 125  |  Acreage: 0.14  |  Selling Price: $25,000

We just sold this lot for our clients! With the growth of Miramar Beach and 30A, this lot is a wonderful investment opportunity as the surrounding area is growing exponentially. 

Located in the heart of Santa Rosa beach, this lot is nicely wooded and measures 50 X 125. Similar properties in the area have been used to build popular cottage style homes. This area is quiet and quaint, but take a short drive to arrive at popular shopping and entertainment spots. Just over a mile away you can drop your paddle board in the Choctawatchee Bay, and you're just 3 miles from the beach. This is a great investment property in paradise! 

Check out how we marketed this lot to reach as many potential buyers as possible. 

Email flyer sent to our database of investors, as well as an agent version for maximum exposure.  

Facebook post featuring the property. We also post to YouTube, Google+, and Pinterest.

Tuesday, August 8, 2017

25th Annual Emerald Coast Poker Run & Boat Week | 2017

For the last 25 years, the Emerald Coast Poker Run has been making waves in Northwest Florida! Boat Week is a week long boating celebration on the Emerald Coast that rounds out with The Emerald Coast Poker Run. Benefiting the Emerald Coast Foundation, an organization that supports children’s charities and youth organizations in Okaloosa County, the Emerald Coast Poker Run and Boat Week events, have raised over 2 million dollars to date for its cause. Boat Week events and activities have been designed for the participation and enjoyment of the local community and all of our area visitors.


Tuesday | August 8th | 8 pm | Emerald Grande Mardi Gras Parade
Pull your boat and throw beads along the parade route!

Wednesday August 9th | 6pm AJ's on the Bayou presents Boat Week Blues, Brews, and BBQ 
The official kickoff party, at AJ’s on the Bayou! The kickoff party is traditionally a luau, but this year’s theme is “Blues, Brews and BBQ”. The event will offer food, live music and a chance to check out boats.

Thursday August 10th | Miss Boat Week Bikini Contest at The Block
Find out who is the 2017 Miss Boat Week at the annual bikini contest, which will include bikini bull riding this year. 

Friday August 11th | Rockin the Docks Captains Party AJ's Destin
Alexa Burroughs, Austin Jennings, DJ Serpant and MoJiles will perform while guests enjoy food.

Saturday August 12th | 9am to 4pm | The Poker Run!
Power boaters travel from all over the country to participate in the Poker Run. Family boaters have begun to do the same Many boaters will participate for the opportunity to drive their boats at high speeds. Watch the boats speed by!

Saturday August 12th | 6-10pm | The Poker Run Party at the Emerald Coast Convention Center  
Guests can enjoy an all-you-can-eat buffet, open bar, blackjack, poker and a silent auction. The silent auction will include trips, gift baskets, art, jewelry, kayaks, and other memorabilia.

Sunday August 13th | All Day! Crab Island Roundup
Anchor your boat at Crab Island to enjoy the gorgeous water, great music, and other festivities at Crab Island!

Monday, August 7, 2017

Compact. Connected. Convenient.

These adjectives are the core of the current American lifestyle, and we have discovered that these are prominent buyer's hot buttons. Buyers are looking for communities that ameliorate the strains of a demanding and often hurried life. 

Current buyers don't want to drive long distances to work and then drive more to shop, eat, or play. Many second-home buyers and investors are also looking for these master-planned communities. They want to walk, ride a bike or take a quick trip on a golf cart to a location within their communities or to a venue close by. Entertainment, shopping, and recreation are dominant features of these communities. 

Master-planned communities have been around for decades, but in the last few years, the demand has increased dramatically. Buyers of all ages are looking for micro-communities that offer beautifully landscaped environs and mixed-used properties. 

Locally, communities like Rosemary BeachAlys BeachWatercolorSeaside, and Sandestin are experiencing growth much like we saw at the peak. The newest developments at the beach incorporate these buyer demands. Sales are soaring in these type of communities. 

Jay and I purchased a vacation home at Prominence on the eastern side of Scenic Highway 30A. We love the lifestyle, and everything on 30A is just a golf cart ride away. The convenience of the location, with the HUB at the center, and the appreciation potential were our biggest hot buttons. 

What do you think? Have any questions? Need more info? Let us know!

Friday, July 28, 2017

Just Sold | Pointe of View | Unit 901 | Santa Rosa Beach, FL

2 Bedroom  •  2 Bath  •  1,058 Square Feet  •  Selling Price: $127,000   

This cozy first floor end unit is the perfect little home for our client. The unit features 18 inch tile floors, 9'' ceilings, and all appliances included. There is a large walk-in closet in the front bedroom. In addition there is also balcony with an outdoor storage room. On site you'll find a pool and exercise room. An excellent location adjacent to Grand Boulevard at Sandestin with many shops, restaurants and Publix just steps away. A real treat – Grand Boulevard Farmers Market sets up every Saturday year round from 9am–1pm at Grand Park in the heart of Grand Boulevard. At Pointe of View you're also close to schools, Sacred Heart Hospital, and the sugar white beaches of Destin and 30A. Paradise!

Click here to view more units for sale at Pointe Of View!

Wednesday, July 26, 2017

Just Sold | 110 Legion Park Loop | Miramar Beach, FL

3 Bedroom  •  2 Bath  •  2,570 Square Feet  •  Selling Price: $420,000

We were so excited to get this home under contract in just 8 days for our long term clients, who are always a pleasure to work with! Our team marketed this property to reach a great amount of potential buyers in a short amount of time. 

This gorgeous home is located in the heart of Miramar Beach. Less than half a mile from the Bay, and just a mile from the beautiful beaches of the Gulf of Mexico. This wonderful family home has 3 bedrooms, 2 bathrooms, den, and bonus room. Custom cabinetry, plantation shutters, bamboo and ceramic wood flooring, double tray and vaulted ceilings, granite countertops – the list of fine touches throughout the whole home is endless. The screened-in patio leads you to your own little backyard oasis with tropical landscaping and serene pond. The master suite has a private balcony overlooking the beautiful surroundings. A 3 car garage, walk-in closets, and a laundry chute provide convenience and extra storage. Paradise!

As mentioned in our previous blog, professional photography matters! And this case was no exception. Check out the various marketing methods that we used to create a cohesive brand for this gorgeous home. 

Email flyer sent to our database of investors, as well as an agent version for maximum exposure.

Facebook post featuring a video tour of the property. We also post to YouTube, Google+, and Pinterest. In addition, we create a blog for your property. 

Professional photos highlight each spectacular feature of the property.

Tuesday, July 25, 2017

Just Sold | Ariel Dunes II Unit 702 | Miramar Beach, FL

2 Bedroom  •  2 Bath  •  1,230 Square Feet  •  Selling Price: $320,625

We're so happy to have assisted our wonderful clients in finding and purchasing their perfect paradise! These Texas residents were originally interested in the Panama City Beach area, but they made a visit to Destin and couldn't resist the atmosphere and lifestyle that the area is so popularly known for, so they decided on this lovely unit at Ariel Dunes II within the Seascape Resort. An awesome choice for a second home!    

Showcasing incredible views of the beautiful Gulf of Mexico – this is the deal they've been waiting for – situated near the best stretch of Destin's white sandy beaches. This stunning condo came fully furnished and offers two spacious bedrooms including a Gulf front master suite with a spa-like master bath with gorgeous granite counters, a stunning gourmet kitchen with slab granite counters and sleek stainless steel appliances, and a large living area with glass sliders lead to the large balcony to take advantage of the unbelievable views. Against a backdrop of gorgeous Gulf of Mexico views, how could they resist! 

Living within Seascape means being able to take full advantage of the resort style amenities including: 

• 24,000 square feet of 4 pools with seasonally heated areas
• On-site restaurant: Cabana Cafe
• 18-hole golf course and pro shop
• Eight tennis courts
• Basketball courts
• Beach front restaurant: Whale's Tail
• New Towne Centre full of restaurants, shopping, and entertainment
• 2,000 feet of beautiful deeded beach

Click here to see more units available within Seascape!

Monday, July 24, 2017

Professional Photography: Why It Matters When Selling Your Home

One of the most important ways we market your property is with photos and video. With over 92% of people starting their searches online, photos and video are the first impressions they have of your home. Our goal is to capture the true character of your home and make it irresistible to pass up viewing in person. 

In photography, it is all about lighting and angles. We take the time to find the best angles and most desirable aspects and feature them in a way that potential buyers can envision themselves living there. Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. By offering professional in-house photography we add that something special to stand apart from other properties. 

When we shoot video, it's not just a simple walk-through of your property, we strive to capture the essence of the lifestyle associated with your home. We want potential buyers to place themselves there from the second they show interest in your property. This is especially useful for out-of-town buyers, allowing us to reach a greater market than just local buyers.

Check out these 5 simple facts regarding the use of professional real estate photos: 

  • Buyers spend 60% of their time looking at listing photos, and only 20% each on the listing description and agent description.
  • Homes with high-quality photos receive 47% higher asking price per square foot. 
  • 83% of buyers cited pictures as very important.  
  • You have two seconds to grab the buyer’s attention without a photo, and 20 seconds with a photo.
  • Homes with professionally photographed pictures can sell for up to $19,000 more.

It’s simple: The more eyes that stop on your featured listing photos and video equals more people who come to the property. The more buyers who like the home will bring more — and better — offers. 

Our team is here to create an individual brand for your property that sets it apart. Contact us to hear more about our marketing strategies!

Take a moment to check out our YouTube channel by Clicking Here and explore a playlist of just a few of the tours we've created for various properties. Or check out a few of the tours below! 

20 Seconds for Love at First Sight - The Wall Street Journal
10 listing photo mistakes to avoid when selling a home -
80% Of New Homes Are Found Over The Internet And 83% Of Buyers Cited Pictures As The Most Important -
Look Sharp: Professional Listing Photos Sell For More Money -

Friday, July 21, 2017

Just Sold | 107 Rainbow Drive | Fort Walton Beach, FL

3 Bedroom  |  3 Bath  |  1,698 Square Feet  |  Selling Price: $221,000

We were so happy to assist our wonderful client in the purchase of their first home! 

This completely renovated ranch style home has beautiful touches and wonderful character. With nearly everything new including beautiful flooring, and finished off with a serene color scheme, this home is just lovely. The split floor plan includes a Master Suite with large walk-in closet, custom wet bar, bonus room, and two additional bedrooms. The central location in Fort Walton Beach is less than 10 minutes to both bases and keeps you close to all the necessities, and fun at the beach. With a front and back patio and beautifully sized fenced in yard, you've got a perfect place for family fun. We're so thrilled for our buyer! 

Wednesday, July 19, 2017

June Sales Market Highlights

June was quite the busy month.. with the beginning of the Summer season it's no surprise! 

We had an active June ourselves. We assisted our wonderful buyers in the sale of 160 Marlberry Trace. In addition, we worked to get several more properties under contract. We'll have all the details in the July Market Report! 

We also worked closely with each of our sellers to get these properties on the market in June:

East Pass Towers • Unit 626
Noblat Townhomes (2 Units Under Contract Already!)
110 Legion Park Loop (Under Contract Already!)
Seascape Condo Garden Villa • Unit 27A
Sandpiper Cove • Unit 1006

We love staying in touch to keep both our buyers and sellers prepared for the busy summer market. The activity this year is exciting and we can't wait to hustle our way through summer! This is a great time to perform some due diligence regarding purchasing property. We are getting a new influx of inventory daily and there are some great opportunities out there right now. The daily hot sheet has new listings hitting the market every day, so let us know if you would like to receive updates on the market! 

Check out the area sales highlights for the month of June:

The highest priced condo sold within the areas of Okaloosa IslandDestinSandestinMiramar Beach, and 30A was: 

The Lucian at Alys Beach • Unit 42

30A East


3 Bed/3.5 Bath 

1,920 Square Feet 

The highest priced home sold within the areas of Okaloosa IslandDestinSandestinMiramar Beach, and 30A was: 

4905 West County Highway 30A 

30A West


6 Bedroom/6.5 Bath

5,743 Square Feet

Wednesday, July 12, 2017

Just Listed | Ariel Dunes II | Unit 1105 | Miramar Beach, FL

1 Bedroom  |  1.5 Bath  |  732 Square Feet  |  Selling Price: $237,900

Located on the 11th floor of stunning Ariel Dunes II Condominium, this unit offers spectacular panoramic views. From your large private balcony, take in the views of the Gulf of Mexico and miles of coastline. This unit is turn-key and furnished coastal chic. The kitchen has granite counter tops, solid wood cabinetry, and a breakfast bar. The unit has built-in hallway bunk beds, stackable washer/dryer, and 9-foot ceilings. This condo has three large pools that hug the south side, combining for almost 9,000 square feet. This condo is part of Seascape Resort, a perennial favorite of visitors. Paradise!

Owners and renters at Seascape have access to amazing amenities including:

18-hole golf course 
State-of-the-art tennis facilities 
Conference center
5 Pools
2,000 feet of beach frontage
Whale's Tail beachfront restaurant
Bike Rentals
New Towne Centre with shopping, restaurants, and entertainment
And so much more!

Click here to see more photos and information about this unit! 

And check out the video tour we produced below! 

Tuesday, July 11, 2017

Just Listed | Gulf Place Town Center East | Unit 220 | 30A

1 Bedroom  |  1 Bath  |  570 Square Feet  |  Selling Price: $230,000

Located along desirable 30A and mere steps from its white, sugar-sand beaches this 2nd floor unit is a must-see! This charming one bedroom unit features high ceilings, a full kitchen, tile flooring throughout, and a spacious bathroom with garden tub. The large kitchen, dining, and living areas all flow together to create an open and airy feel. French doors lead to the cozy balcony where you can take in the Gulf views and salty sea breeze. A great investment opportunity – this unit is projected to gross $24k+ in rentals! With everything within walking distance, they say Gulf Place is the place where distance is measured in footsteps. Paradise!

Owners and renters at Gulf Place have access to amazing amenities and activities all within walking distance including:

Three pools
Hot tubs
Tennis courts
Unique shopping boutiques
Farmers markets 
Three beach accesses
And so much more!

Click here to see more photos and information about this unit! 

Check out the video tour we produced below!

Monday, July 10, 2017

Closing the Deal

You are under contract, and the deal is due to close on an agreed upon date. What are your chances of closing on or before that date? According to a recent Realtor survey, almost 25% of contracts will face a delay in closing; another 5% will not close and will be terminated. So, what are the major impediments to closing on time? 

The number one cause of delay is financing. Approximately 36% of contracts will experience a postponement because of funding issues. As a buyer, the best thing you can do is get a lender pre-approval before you start your search. This will guide and give parameters to your property search. As a seller, you will want to ask for a pre-approval letter when the offer is presented. After the contract is executed, the buyer's work will begin with providing the lender with the many requested documents. If you are the buyer, do NOT buy anything large, charge excessively, or quit your job! One word of advice for all parties: Patience. 

The second closing hurdle is the appraisal, where 20% of transactions are delayed because the appraisals are not completed on time or are below contract price. When we work for you, we will give expert advice on market value. Our Comparative Market Analysis will give you a snapshot of the market value range. Remember, the lender orders the appraisal to confirm that the property is worth at least the contract price. Sellers, be real with your expectation of value. Buyers, understand that this appraisal ensures the lender's investment, but value is a moving target. 

The third most prominent closing threat is the notorious home inspection. Inspections stall closings approximately 15% of the time. Most required repairs are delineated in the contract, but there is room for interpretation. This is why sometimes we have to negotiate to find a sweet spot for both buyer and seller. The contract will also have a repair limit. 

As your real estate team, we will play a vital role in getting you to the finish line on time with minimal problems. Although some delays are unavoidable, knowing the pitfalls will help us get there on time.

Friday, June 30, 2017

Just Sold | 160 Marlberry Trace | Santa Rosa Beach

4 Bed  •  2.5 Bath  •  2,068 Square Feet  •  Selling Price: $351,000

We assisted our lovely buyers in the purchase of this wonderful home!

This gorgeous and spacious home is nestled in Hidden Grove Subdivision – a private gated community located in one of South Walton's best centralized locations. Steps from the Bay and just under 4 miles from the beaches along 30A, as well as close to shopping and entertainment makes this a prime location. Desirable appointments within the home include: granite counter tops throughout, stainless steel appliances, hardwood floors in the living, dining and kitchen areas, carpeted in four bedrooms as well as the private loft area. The master bath and the two additional bathrooms have tile floors and granite countertops. Homes are selling fast in this highly desirable subdivision, with low HOA fees and a relaxing community pool, it's no surprise. Paradise! 

Click here to see more homes for sale in Hidden Grove!

Wednesday, June 28, 2017

July 4th Fireworks Along the Emerald Coast

On July 4th, fireworks celebrations will take place all along the Emerald Coast. Some of the celebrations take place before the 4th of July, so you can catch multiple fireworks shows. Check out the list below for many places along the Emerald Coast where you can celebrate! 


Smoke on the Coast – July 3, 2017 – 9:00 pm – Start your Independence Day early at Destin Commons with great BBQ, live music, street performers, and kids activities. This 6th annual event benefits local charities. There will be 16 area restaurants and BBQ teams competing in the BBQ competition fighting for the People’s choice award of best BBQ on the Emerald Coast. BBQ tastings and live music starts at 5:00 pm and samples are $1 each. Fireworks are at 9:00 pm.
Red, White, and Baytowne – July 4, 2017 – 9:15 pm – The fireworks show at Baytowne Wharf starts at 9:15 pm, but the fun and celebration begins at 6:00 pm with kids activities, live music, and more!
4th of July Fireworks over the Harbor – July 4, 2017 – 9:00 PM – Enjoy a patriotic fireworks display at HarborWalk Village on Independence Day. Enjoy live music starting at 7PM. 


Seaside 4th of July Celebration – July 4, 2017 – 8:30 PM – The annual Seaside Independence Day parade starts at 8:00 AM and goes from Seagrove to the Seaside Amphitheater. Kick back and enjoy live music by the Victory Belles at 7PM, followed by the fireworks show at 8:30 PM.

Alys Beach

4th of July Concert & Fireworks – July 4, 2017 – 9:00 PM – Starting at 6:00 PM, there will be live music by The Bucktown All-Stars with the fireworks show around 9PM. Food and beverages will be available for purchase. 

Rosemary Beach

Fourth of July Celebration – Start bright and early with our Bike Decorating Contest & Breakfast. (7:30 AM) followed by the Bike Parade throughout the Town Center (8:30 AM). Enjoy an old-fashioned family field day on Western Green with sack races, water balloon toss, games prizes and more (9:00 AM). Rock to the sounds of the different decades with our band the “Like Totally” Hep Cats on Western Green (6:00 PM). Enjoy a star spangled fireworks display from the beach courtesy of the Rosemary Beach Property Owners Association (8:45 PM). Blankets and Lawn Chairs are welcome.

Fort Walton Beach

4th of July at the Fort Walton Beach Landing – July 4, 2017 – 8:45 – Beginning at 4pm, there will be live music, entertainment, food, merchandise vendors, kids activities, and more. Fireworks launch at 8:15PM, followed by live music by Continuum!

Navarre Beach

4th of July Fireworks on Navarre Beach – July 4, 2017 – 9:00 PM (or dark) – Fireworks will launch from Navarre Beach Marine Park and will be visible from both the beach and the sound side east and west of the Navarre Beach Causeway bridge.

Niceville – Valparaiso

Twin Cities Fireworks Show over Boggy Bayou – July 4, 2017 – DUSK – The fireworks will be launched over Boggy Bayou at Dusk. There will be plenty of kids activities such a train ride, bounce house, and a water slide. Bring the whole family and spend the day celebrating Independence Day! The most popular places for public viewing of the annual fireworks show are Lincoln Park, Lions Park, and the Turkey Creek area in Niceville. Parking is limited.
Can’t Make July 4th Fireworks?
July 5 – Fireworks From Okaloosa Fishing Pier – Fort Walton Beach, FL